I began my career as an electrical engineer in the renewable energy industry. A life-changing motorcycle accident pushed me to take a chance on entrepreneurship, where I built a business from the ground up. Although the venture ultimately failed, it sparked a passion for marketing and taught me invaluable lessons about customer acquisition, resilience, and building from first principles.

That experience led me to growth marketing, where I’ve spent the past decade helping companies scale customer acquisition and revenue. I bring an engineer’s analytical mindset, an entrepreneur’s ownership mentality, and a leader’s people-first approach to building sustainable growth through data, experimentation, automation, and high-performing teams.

Let’s connect.