When you segment your report by Click Types on AdWords, it details which component of your ads were clicked on. Note that ads can be “attributed to multiple click types and thus, metric fields may be double-counted and thus totals may not be accurate”. The most common click types include Headline, Phone Calls and Sitelinks but there are actually 45 different click types across the various campaigns on AdWords.
You can create canonical tags for Product and Category pages on Magento, but for some reason, you can’t create it for CMS pages. While looking for a solution, most of the documentation I found says Magento does not automatically add canonical tags for CMS pages. And that you need to leverage the Layout Update XML located in the Design section of the CMS page by inserting a custom code. But this seems to only work for Magento 1.0.
If you were to ask me how long it took to figure out what I wanted to do in life, I would say, more or less about 26 years. I am currently 28. Like most people my age (or perhaps most people in general), I have spent 93% of my life wandering, unsure of purpose. Ten years ago I graduated high school and entered Ryerson University to study Electrical Engineering.
Today, I am the lead SEM & SEO Specialist working on various digital marketing initiatives. How did that happen?
Launching and managing a successful Search Campaign on AdWords requires consistent analysis, management and most importantly optimization. However, to ensure you build and maintain an active campaign resulting in high ROIs, you first need to set up a few things in your AdWords account. With the new AdWords experience, there are some new features you need to consider when building your campaign. Here, I lay out my top 9 setups before launching a search campaign.
You may find yourself needing to experiment with an element that exists on all pages for conversion rate optimization. Let’s say you want to test a call-to-action placed in the footer to determine how many conversions you can get if you make the font bigger or change the colour. With Google Analytics Experiment and Google Optimize, you can conduct A/B and multivariate testing on a page-by-page basis but what about a site-wide option?
Fun Fact: I’ve been using Excel since I was 13, organizing my life, life goals, budget and my once-upon-a-time engineering work into spreadsheets on top of spreadsheets on top of spreadsheets (I’m now 28). And a lot of these functions, formulas and pivot tables can be seen permanently engraved on the inside of my forehead. So when I entered the world of SEO, SEM, and PPC, my intense appreciation for Excel was a useful skill set to leverage.
When analyzing a specific page’s performance on Google Analytics: Behavior > Site Content > All Pages, a 0% bounce rate indicates the user did not arrive on that page from an external traffic source.
So I’ve completely failed in keeping this blog up to date. It’s been about 6 months since my last post! Faaaail! I’ve been meaning to get back to blogging but my work schedule just went crazy these past few months…
So its been a while since my last blog post. I learned a lot of new things pertaining to SEO, SEM and CRO, so this will be more of a brain dump with little structure.
A few weeks ago, my colleague Kevin was reading a brilliant article from the good folks at Distilled discussing better ways in writing business documents. In the article, Will Critchlow highlights and reiterates that it’s not Distilled’s “job to deliver reports, it’s [their] job to effect change”. The article makes recommendations on how to effectively report to clients without breaking your back delivering a 100-page snoozer while missing key deliverables, such as actually doing the work!
Congratulations - Thank you, thank you!
My name is Neil and I’m an SEO Engineer at Treefrog Inc. I wasn’t always spending my day on the Internet optimizing websites; in fact, I was working in a completely different industry. My career began in 2010 as an internship student for Hydro One. In that role, I built a database that housed 100,000 data points for 1011 distribution stations surveyed across the province. After completing my internship, I finished my last year of school in 2012 and received a Bachelor’s Degree in Electrical Engineering from Ryerson University. I then worked in the solar energy industry for a few years, analyzing the performance for various rooftop solar installations.